Content marketing is the creation of engaging digital media and online content. Engaging content provides something of value to the user, in exchange for a target action or response.
Effective content marketing strategies include developing creative marketing plans, designing calendars & digital strategies for growing brands online, through social media & on community forms.
Content marketing includes designing some of the following items:
- Online Videos
Content Marketing Portfolio
Creative Marketing Design: Dan Christensen Resume
Shortly after BecauseYouGoogledMe.com launched, and the BYGM brand started taking shape, Dan designed a resume that illustrated and highlighted his experience and work history, along with his creativity, design and branding skills.
The resume was designed to match the appearance and layout of a Google SERP (Search Engine Result Page).
From the search bar on the top and mock ad, to the formatting and color scheme, all elements were designed to match the appearance of the Google SERP, while also providing all the relevant information typically found on a resume.
The goal of this resume design was to promote the skills Dan had that went beyond the words on a page; rather than simply tell the reader what Dan has done, the resume would illustrate the work Dan could do.
Creative Direction: GameTime Marketing Campaign Collateral
In November of 2013, as the Director of Marketing at GameTime Arcade, Restaurant & Sports Bar, Dan developed a Thanksgiving/holiday campaign. The marketing campaign revolved around a single-day event (the Sat. after Thanksgiving & Black Friday), known as “GameTime Gives Thanks.”
The holiday promotion offered an entire day of free arcade game play to all guests that were in attendance on this day.
The goal of the event was to raise awareness for a recently opened GameTime location in Tampa, FL. The campaign objective was to get as many guests in-store, on a single day, to promote and raise awareness for the business.
One of Dan’s responsibilities as the Director of Marketing was to provide creative direction to the graphic artist. Dan designed mock-ups, delivered creative briefs, wrote copy and provided final approval on all marketing collateral, logos and designs.
A Creative Content Marketing Strategy: Case Study
As the Director of Marketing for GameTime Arcade, Restaurant & Sports Bar, Dan was responsible for creating video content that would be uploaded to YouTube. Without a budget, access to video editing software, and with a quick turnaround time, Dan produced several short, online videos.
The videos advertised GameTime’s promotions, specials and features. Because there were was no access to video footage, the online videos used various images to highlight the promotion.
These videos allowed GameTime to create a YouTube page, fill it with some initial content, share videos on its website and social media pages, and start working on additional videos in the future.
A Creative Content Marketing Strategy: Case Study details the background, problem, solution and results that were experienced during the process of creating the videos.