Digital Marketing Portfolio

Dan Christensen is a digital marketing freelancer, providing digital media, SEO, keyword research, social media and online advertising to small businesses, brands &  agencies.

Below is Dan’s digital marketing portfolio, which includes:

  • Case studies.
  • Work samples.
  • Infographics.
  • Analytics reports.
  • Marketing presentations.
  • Competitive analysis.

Digital Marketing Portfolio

Digital Marketing Plan for Interior Design Company

UK interior design company needed:

  • Increased site traffic.
  • More leads.
  • Social media engagement.

Developed, then implemented, 6-month digital marketing campaign, including:

  • Creating social media pages.
  • Posting daily social media content.
  • Designing graphics and writing blogs.
  • Writing SEO web copy for landing pages.

After 6 months:

  • The company’s website appeared 1st on SERPs for “interior design” in target locations.
  • Social media pages grew,  attracting new customers to the website.
  • Increased site traffic, leads, and online bookings through SEO, content marketing and social media marketing efforts.

Quick & Effective Marketing Campaign

To promote the opening of a new arcade and restaurant in Tampa, for GameTime, Dan developed a one-day special event, offering free video game play.

Developed marketing and advertising strategy to promote the event, including:

  • Buying media spots on television and radio and producing commercials.
  • Designing promotional event logo, in-store collateral, direct mailers and flyers.
  • Advertising on Google AdWords and Facebook.
  • Writing press releases and doing interviews with local media.

On the day of the event, the marketing direction Dan provided resulted in:

  • Over 5,000 customers entered the arcade on the day of the event, with a line of 100 people waiting outside before the doors opened.
  • The most-profitable day of the year for the sports bar and restaurant; because customers didn’t spend money on games, they spent more on food and drinks.
  • An increase in overall store visits in the months following the event, along with a huge jump in party bookings for the holidays.

What is Digital Marketing?

Digital marketing is the strategic collaboration of web marketing and online advertising. 

Digital marketing includes:

  • Search engine optimization.
  • Pay-per-click advertising.
  • Content marketing.
  • Social media marketing.
  • Email marketing.
  • Web design.

By combining all elements of digital marketing, and developing a complete digital strategy, brands can expect:

  • More website traffic.
  • Lead generation.
  • Online conversions.
  • Social engagement.
  • Brand loyalty.