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Digital Marketing Portfolio - Online Marketing Samples


Dan Christensen's digital marketing portfolio. Provides work samples, digital media creations, infographics, case studies & marketing reports.

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Digital Marketing Portfolio - Online Marketing Samples


Dan Christensen's digital marketing portfolio. Provides work samples, digital media creations, infographics, case studies & marketing reports.

 

Digital Marketing Portfolio

Dan Christensen is a digital marketing freelancer, providing digital media, SEO, keyword research, social media and online advertising to small businesses, brands &  agencies.


Below is Dan’s digital marketing portfolio, which includes:

  • Case studies.
  • Work samples.
  • Infographics.
  • Analytics reports.
  • Marketing presentations.
  • Competitive analysis.

Digital Marketing Portfolio

Digital Marketing Plan for Interior Design Company

UK interior design company needed:

  • Increased site traffic.
  • More leads.
  • Social media engagement.

Developed, then implemented, 6-month digital marketing campaign, including:

  • Creating social media pages.
  • Posting daily social media content.
  • Designing graphics and writing blogs.
  • Writing SEO web copy for landing pages.

After 6 months:

  • The company’s website appeared 1st on SERPs for “interior design” in target locations.
  • Social media pages grew,  attracting new customers to the website.
  • Increased site traffic, leads, and online bookings through SEO, content marketing and social media marketing efforts.

Quick & Effective Marketing Campaign

To promote the opening of a new arcade and restaurant in Tampa, for GameTime, Dan developed a one-day special event, offering free video game play.

Developed marketing and advertising strategy to promote the event, including:

  • Buying media spots on television and radio and producing commercials.
  • Designing promotional event logo, in-store collateral, direct mailers and flyers.
  • Advertising on Google AdWords and Facebook.
  • Writing press releases and doing interviews with local media.

On the day of the event, the marketing direction Dan provided resulted in:

  • Over 5,000 customers entered the arcade on the day of the event, with a line of 100 people waiting outside before the doors opened.
  • The most-profitable day of the year for the sports bar and restaurant; because customers didn’t spend money on games, they spent more on food and drinks.
  • An increase in overall store visits in the months following the event, along with a huge jump in party bookings for the holidays.

What is Digital Marketing?

Digital marketing is the strategic collaboration of web marketing and online advertising. 

Digital marketing includes:

  • Search engine optimization.
  • Pay-per-click advertising.
  • Content marketing.
  • Social media marketing.
  • Email marketing.
  • Web design.

By combining all elements of digital marketing, and developing a complete digital strategy, brands can expect:

  • More website traffic.
  • Lead generation.
  • Online conversions.
  • Social engagement.
  • Brand loyalty.
 
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Search Engine Optimization (SEO) Portfolio - Dan Christensen


SEO portfolio for digital marketing freelancer shows: keyword research, competitive analysis, analytics & site optimizations.

Search Engine Optimization (SEO) Portfolio - Dan Christensen


SEO portfolio for digital marketing freelancer shows: keyword research, competitive analysis, analytics & site optimizations.

 

Search Engine Optimization (SEO)

To execute effective SEO strategies, brands should utilize competitive and targeted keywords to attract organic search discovery, improve site engagement, and obtain backlinks from other sites with authority.

Search engine optimization (SEO) is an ongoing project requiring:

  • Consistent research.
  • Page analysis
  • Keyword improvements.
  • Site optimization.
  • Content marketing.
  • Web design.

SEO Portfolio

Search Engine Optimization – Competitive Report

  • Competitive report for eCommerce website, analyzing targeted competitor’s websites and SEO strategies.
  • Provided SWOT analysis, keyword recommendations and competitor’s overall SEO performance.
  • Built a report that provides researched suggestions for SEO improvement and analyzes the competitive landscape.
 
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Social Media Marketing Portfolio - Dan Christensen


Social media marketing portfolio for digital marketing freelancer shows the content, pages and brands managed across social media platforms. Shows post samples & performance reports.

Social Media Marketing Portfolio - Dan Christensen


Social media marketing portfolio for digital marketing freelancer shows the content, pages and brands managed across social media platforms. Shows post samples & performance reports.

 

Social media marketing

Social media marketing and advertising for small businesses and brands involves:

  • Engaging with users & social influencers to promote organic growth, improve organic discovery & expand social reach.
  • Researching target markets, establishing audience profiles, measuring social analytics & developing content marketing campaigns to draw engagement.
  • Writing copy for posts, advertisements, profile pages & comments, while maintaining a consistent brand voice across channels.
  • Designing graphics, images, logos, headers, icons, post content, online videos, memes, GIFs & image galleries.

Managing social media pages for brands and creating posts on:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Google+
  • Pinterest
  • Reddit

Using social media and CRM software, such as:

  • HootSuite
  • Buffer
  • HubSpot
  • TweetDeck
  • Sprout Social
  • Facebook Business Manager
  • LinkedIn Sales Navigator

Social Media Marketing Portfolio

Facebook Advertising Report - Waldorf Private School

  • Managed Facebook Advertising campaigns for Waldorf Private School; running social media media advertising campaigns; promoting events & obtaining registrations.
  • Built audience profiles, designed graphics for posts and videos, wrote ad copy and generated leads through site visits and online signups.
  • With only a $5/day budget, ad campaigns achieved their objective of driving traffic to the website, encouraging them to register and build awareness for the school on Facebook.

Social Media Marketing – UK based Interior Design Company

UK-based interior design company needed social media marketing, including daily posts on Facebook, Twitter, Google+, LinkedIn and Pinterest.

  • Created social media pages on Twitter, Google+, LinkedIn & Pinterest.
  • Designed graphics, posts, logos, icons & headers.
  • Wrote post copy & completed weekly analytics reporting.
  • Engaged with users, relevant communities, groups & followers.

All social media pages, including Facebook, Twitter, Google+, LinkedIn and Pinterest, grew in followers, drove traffic to the website and generated leads through online bookings and direct calls.

 
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Content Marketing Portfolio - Dan Christensen


Content marketing portfolio for digital marketing freelancer shows work with: web design, blog writing, graphic design, copy writing, online video creation & digital media production.

Content Marketing Portfolio - Dan Christensen


Content marketing portfolio for digital marketing freelancer shows work with: web design, blog writing, graphic design, copy writing, online video creation & digital media production.

 

Content Marketing

Content marketing is the creation of engaging digital media and online content. Engaging content provides something of value to the user, in exchange for a target action or response.

Effective content marketing strategies include developing creative marketing plans, designing calendars & digital strategies for growing brands online, through social media & on community forms.

Content marketing includes designing some of the following items: 

  • Blogs
  • Graphics
  • Articles
  • Comments
  • Emails
  • Webinars
  • Podcasts
  • Online Videos
  • Presentations

Content Marketing Portfolio

Creative Marketing Design: Dan Christensen Resume

Shortly after BecauseYouGoogledMe.com launched, and the BYGM brand started taking shape, Dan designed a resume that illustrated and highlighted his experience and work history, along with his creativity, design and branding skills.

The resume was designed to match the appearance and layout of a Google SERP (Search Engine Result Page). 

From the search bar on the top and mock ad, to the formatting and color scheme, all elements were designed to match the appearance of the Google SERP, while also providing all the relevant information typically found on a resume.

The goal of this resume design was to promote the skills Dan had that went beyond the words on a page; rather than simply tell the reader what Dan has done, the resume would illustrate the work Dan could do.


Creative Direction: GameTime Marketing Campaign Collateral

In November of 2013, as the Director of Marketing at GameTime Arcade, Restaurant & Sports Bar, Dan developed a Thanksgiving/holiday campaign. The marketing campaign revolved around a single-day event (the Sat. after Thanksgiving & Black Friday), known as “GameTime Gives Thanks.”

The holiday promotion offered an entire day of free arcade game play to all guests that were in attendance on this day.

The goal of the event was to raise awareness for a recently opened GameTime location in Tampa, FL. The campaign objective was to get as many guests in-store, on a single day, to promote and raise awareness for the business.

One of Dan’s responsibilities as the Director of Marketing was to provide creative direction to the graphic artist. Dan designed mock-ups, delivered creative briefs, wrote copy and provided final approval on all marketing collateral, logos and designs.


A Creative Content Marketing Strategy: Case Study

As the Director of Marketing for GameTime Arcade, Restaurant & Sports Bar, Dan was responsible for creating video content that would be uploaded to YouTube. Without a budget, access to video editing software, and with a quick turnaround time, Dan produced several short, online videos.

The videos advertised GameTime’s promotions, specials and features. Because there were was no access to video footage, the online videos used various images to highlight the promotion.

These videos allowed GameTime to create a YouTube page, fill it with some initial content, share videos on its website and social media pages, and start working on additional videos in the future.

A Creative Content Marketing Strategy: Case Study details the background, problem, solution and results that were experienced during the process of creating the videos.

 
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Pay-Per-Click (PPC) Advertising Portfolio - Dan Christensen


Pay-per-click (PPC) advertising portfolio for digital marketing freelancer includes: online advertising campaign samples, display designs, ad copy & campaign results.

Pay-Per-Click (PPC) Advertising Portfolio - Dan Christensen


Pay-per-click (PPC) advertising portfolio for digital marketing freelancer includes: online advertising campaign samples, display designs, ad copy & campaign results.

 

Pay-per-Click Advertising

Pay-per-click (PPC) advertising campaigns are managed on Google AdWords, Bing Ads, Facebook, Twitter and LinkedIn. 

All PPC advertising campaigns involve:

  • Market research.
  • Keyword research.
  • Audience profiling.
  • Digital strategy.
  • Market planning.
  • Ad copy writing.
  • Graphic design.
  • Landing web page design.
  • Analytics reporting.

PPC Advertising Portfolio

Google AdWords Advertising Campaigns - Waldorf Private School

Kimberton private school near Philadelphia hired Dan to manage ongoing Google AdWords campaigns, to promote admission registrations and summer camp programs.

Developed Google AdWords advertising campaigns, wrote ad copy, designed graphics for display ads, reviewed Google Analytics and optimized campaigns for bidding and remarketing.

 

 

Pay per click online advertising campaigns AdWords & Facebook

Waldorf school needed Google AdWords campaigns developed, to gain website traffic, promote events, encourage users to call and increase awareness of Philadelphia private school.

In April, 2016, the school held an Open House, which was advertised on Google and Facebook. Advertising campaigns set out to generate sign ups, schedule appointments and acquire email addresses for drip campaigns.

The April Open House advertising campaigns acquired 1,000 site visits, was seen by thousands of local targeted leads and helped to increase social media follows and better search rankings.

 
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Email Marketing Portfolio - Dan Christensen


The Email marketing portfolio includes email design samples, newsletters & promotional emails created by Dan Christensen & kantspelle marketing.

Email Marketing Portfolio - Dan Christensen


The Email marketing portfolio includes email design samples, newsletters & promotional emails created by Dan Christensen & kantspelle marketing.

 

Email Marketing

Email marketing campaigns are built using a variety of email marketing programs, such as MailChimp and Constant Contact; other emails designed using html.

Copy and graphics designed by Dan, including the content, blogs and images within each email.

Email Marketing Portfolio

Email Marketing Campaign Sample

  • A collection of emails designed for various brands.
  • Emails are designed using Constant Contact, MailChimp, iContact, and html.
  • Includes drip campaigns, newsletters and promotional messages.
 
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Web Copy Writing Samples - Dan Christensen Portfolio


Web copywriting samples from digital marketing freelancer shows the web pages, landing pages & websites written by Dan Christensen & kantspelle marketing

Web Copy Writing Samples - Dan Christensen Portfolio


Web copywriting samples from digital marketing freelancer shows the web pages, landing pages & websites written by Dan Christensen & kantspelle marketing

 

Web Copy

Writing web copy requires adding target keywords within copy, organically, while making sure to write for the reader, and appease the search engines.

When it comes to web copy, It’s important to maintain a consistent brand voice and messaging, across web pages, which means web copy must align with the rest of the site. Blending SEO and message consistency is key.

Web Copy Portfolio

Web Copy Writing Samples

  • In addition to writing blogs, ad copy, marketing plans and competitive reports, Dan writes SEO web copy for websites and landing pages.
  • All web copy utilizes keyword research, audience targeting and White Hat only SEO techniques.
  • Writing web copy often accompanies web page design, graphic design, on-page SEO and back-end meta data optimization.
 
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Blog Writing Samples - Digital Marketing Portfolio


Blog writing samples from Dan Christensen. Blogs written & published by Dan Christensen & kantspelle marketing, for small businesses & brands.

Blog Writing Samples - Digital Marketing Portfolio


Blog writing samples from Dan Christensen. Blogs written & published by Dan Christensen & kantspelle marketing, for small businesses & brands.

 

Blog Writing

Blog samples written for businesses and brands, across multiple industries. All blogs written using target keywords, optimizing for web, publishing to the website, graphic design and branding. 

View any of Dan Christensen's blog samples by clicking the connected button below. 

Also take a look at BecauseYouGoogledMe Blog, Dan Christensen's personal blog, for more samples of blog and article writing.


Blog Samples

Business: Fred Astaire Dance Studio
Industry: Dance, Fitness

Title: 14 Reasons Why Dance Lessons Make the Perfect Valentine’s Day Gift
Excerpt: "Break from the same old routine and get on the ballroom dance floor!"


Business: Sweet Life Wellness
Industry: Health & Wellness, Personal Coaching

Title: Finding Inspiration At The EWomenNetwork Conference
Excerpt: "Most women entrepreneurs have a mission and purpose to help others reach their goals."


Business: Exinent
Industry: Technology, Web Development, eCommerce

Title: Upgrading To Magento 2.0 is Essential
Excerpt: "The Magento 2.0 upgrade comes with a host of improvements “to performance, scalability, security and compatibility."

Business: WeFitU
Industry: Fitness, Personal Training

Title: Top 5 Reasons To Sign Up For WeFitU Fitness Boot Camp
Excerpt: "Fitness Boot Camp isn’t just for workout experts, it can get everyone in shape."


Business: Exinent
Industry: Technology, Web Development, eCommerce

Title: Magento Security Tips for Beginners
Excerpt: "If you’re not actively protecting your Magento site, every single day, and taking the proper steps to eliminate security vulnerabilities and flaws, you’re putting your entire site at risk."


Business: Beef Jerky Outlet
Industry: Food, Retail

Title: Beef Jerky Snacks for the Big Game
Excerpt: "We’ve gathered a few of our favorite recipes for cooking with, of course, beef jerky. "

Business: Sweet Life Wellness
Industry: Health & Wellness, Personal Coaching

Title: Daphne’s Video Testimonial For Sweet Life Wellness
Excerpt: "Daphne lost 25 pounds with the help of Kay and her Sweet Life Wellness coaching program."


Business: GameTime
Industry: Entertainment Center, Food & Drink

Title: Skeeball Should Be in the Olympics
Excerpt: "Let’s be honest, not all Olympic sports require an incredible amount of athletic ability. "


Business: David Hampton
Industry: Fashion, Style, eCommerce

Title: David Hampton Sells Luxury Leather Goods for Men
Excerpt: "Since 1983, David Hampton has been providing superior leather goods and gifts for men and women around the world."