Pay-per-Click Advertising

Pay-per-click (PPC) advertising campaigns are managed on Google AdWords, Bing Ads, Facebook, Twitter and LinkedIn. 

All PPC advertising campaigns involve:

  • Market research.
  • Keyword research.
  • Audience profiling.
  • Digital strategy.
  • Market planning.
  • Ad copy writing.
  • Graphic design.
  • Landing web page design.
  • Analytics reporting.

PPC Advertising Portfolio

Google AdWords Advertising Campaigns - Waldorf Private School

Kimberton private school near Philadelphia hired Dan to manage ongoing Google AdWords campaigns, to promote admission registrations and summer camp programs.

Developed Google AdWords advertising campaigns, wrote ad copy, designed graphics for display ads, reviewed Google Analytics and optimized campaigns for bidding and remarketing.



Pay per click online advertising campaigns AdWords & Facebook

Waldorf school needed Google AdWords campaigns developed, to gain website traffic, promote events, encourage users to call and increase awareness of Philadelphia private school.

In April, 2016, the school held an Open House, which was advertised on Google and Facebook. Advertising campaigns set out to generate sign ups, schedule appointments and acquire email addresses for drip campaigns.

The April Open House advertising campaigns acquired 1,000 site visits, was seen by thousands of local targeted leads and helped to increase social media follows and better search rankings.