Social media marketing

Social media marketing and advertising for small businesses and brands involves:

  • Engaging with users & social influencers to promote organic growth, improve organic discovery & expand social reach.
  • Researching target markets, establishing audience profiles, measuring social analytics & developing content marketing campaigns to draw engagement.
  • Writing copy for posts, advertisements, profile pages & comments, while maintaining a consistent brand voice across channels.
  • Designing graphics, images, logos, headers, icons, post content, online videos, memes, GIFs & image galleries.

Managing social media pages for brands and creating posts on:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Google+
  • Pinterest
  • Reddit

Using social media and CRM software, such as:

  • HootSuite
  • Buffer
  • HubSpot
  • TweetDeck
  • Sprout Social
  • Facebook Business Manager
  • LinkedIn Sales Navigator

Social Media Marketing Portfolio

Facebook Advertising Report - Waldorf Private School

  • Managed Facebook Advertising campaigns for Waldorf Private School; running social media media advertising campaigns; promoting events & obtaining registrations.
  • Built audience profiles, designed graphics for posts and videos, wrote ad copy and generated leads through site visits and online signups.
  • With only a $5/day budget, ad campaigns achieved their objective of driving traffic to the website, encouraging them to register and build awareness for the school on Facebook.

Social Media Marketing – UK based Interior Design Company

UK-based interior design company needed social media marketing, including daily posts on Facebook, Twitter, Google+, LinkedIn and Pinterest.

  • Created social media pages on Twitter, Google+, LinkedIn & Pinterest.
  • Designed graphics, posts, logos, icons & headers.
  • Wrote post copy & completed weekly analytics reporting.
  • Engaged with users, relevant communities, groups & followers.

All social media pages, including Facebook, Twitter, Google+, LinkedIn and Pinterest, grew in followers, drove traffic to the website and generated leads through online bookings and direct calls.